Social Media

Exclusive workshop

Get to know how to adopt social media power into your veterinary business. Learn from experienced people.

The first author’s two-day training in the world – Social Media for Veterinary Professionals. We have created our workshop according to the dynamically changing veterinary market and increasingly demanding clients. We know social media from the inside out and share our experience in building the brand of a professional veterinary clinic, as well as the opinion leader position online. During two days of intensive work, our participants learn how to effectively manage communication channels with the client and take care of the online reputation. We also teach how to create an attractive content that will involve the audience and build a local community of loyal and devoted clients.

Until 30st August only!
  • EARLY BIRDS

  • $855/mo
    • $950.00
    • 2 days workshop
    • coffee and lunch breaks included

  • REGULAR PRICE

  • $950/mo
    • 2 days workshop
    • coffee and lunch breaks included

Who is it for?

Practice managers

who wish to increase sales, gain new customers and maintain on-line reputation

Veterinarians and technicians

who want to know what to post, how to engage with clients using interesting content and what tools to use to make social media easy

Receptionists

who are interested in improving digital client service and building strong image of the practice in the social media

Welcoming and registration

9:00AM

Introduction

Presentation of the lecturers and participants
Assessment of participants' level of knowledge
Explanation of the training objectives

The basics

Social media - impact, differences, vet med characteristics.
Website & SEO - why and what for?
Content marketing - write, snap, post!
Target groups - who’s gonna care?

Facebook

Facebook fanpage - structure
Facebook fanpage settings - key features
Sharing post and other media - how, when, what
Facebook insights (stats)
Facebook algorithm

Coffee break

11:00AM

Instagram

Company's vs. private profile
Stories – what are the benefits and strategies?
#hashtags & @mentions – enhancing the reach, effective communication
Strategies for acquiring new active followers
Explore – is the content interesting for us?
Instagram stats

Lunch break

1:00PM

Harnessing social media

Content management on Facebook - posts calendar
Writing interesting content
Tools for Instagram - Buffer, Layout, InShot
Privacy policy and consents
What not to post?

Digital client service

Messenger communication
Online reviews and reputation management
Google reviews and Facebook recommendations

Summary Q&A session

5:00PM

Visual content creation

9:00AM

Basics of social media photography
Cropping, editing
Infographics - introduction to Canva
Facebook lives & Instagram Stories how to

Google My Business

Why is it important?
Google My Business listing creation & management
How to get more positive reviews
360 live view creation

Coffee break

11:00AM

Advertising

Facebook & Instagram Ads
Managing ads, Creating target groups, Budget
Launching an ad campaign
Google Ads
Keyword planning, Campaign setting

Lunch break

1:00PM

Digital marketing audit

Facebook fanpage analysis
Social media audit
Digital marketing tools use in practise - work in groups

Summary of the workshop

5:00PM

Pre-registration is required for workshop.

Tickets are available on a first come, first serve basis as space is limited.

You can pre-register choosing a link below.

We will start taking payments on August 21st.

call to action image

October 2019, New Jersey, USA

Pre-registration and discount prices

BOOK A SEAT
call to action image

November 2019, Dubai, UAE

Pre-registration and discount prices

BOOKING AVAILABLE SOON

Our lecturers

natalia-team

Veterinary surgeon and social media enthusiast. She has international experience gained in five continents. Runs one of the most popular veterinary Instagram account @vetnolimits with over 25k followers.

Natalia Strokowska DVM MRCVS

wojtek-team

Sociologist and digital marketing manager, DMI certified. He’s worked with startups, corporate clients and veterinary clinics. Marketing strategist and social media specialist. Founder of DGTall - web development and marketing agency which advises how to be visible in the web and reach more customers.

Wojciech Perchuć