Social Media

Exclusive workshop

Get to know how to adopt social media power into your veterinary business. Learn from experienced people.

The first author’s two-day training in the world – Social Media in Veterinary Medicine. We have created our workshop according to the dynamically changing veterinary market and increasingly demanding clients. We know social media from the inside out and share our experience in building the brand of a professional veterinary clinic, as well as the opinion leader position online. During two days of intensive work, our students learn how to effectively manage communication channels with the client and take care of the online reputation. We also teach how to create an attractive content that will involve the audience and build a local community of loyal and devoted clients.

Workshop agenda, vol. I
TimeSaturdayTimeSunday
9:00-9:30Registration10:00-10:45Content management – calendar
Contests – interest in the content and the work of the clinic
The conditions of publication of photographs of the patients
What not to post?
9:30-10:00Presentation of the lecturers and participants
Assessment of participants' level of knowledge
Explanation of the training objectives
10:45-11:15
Facebook as a channel of communication with the client
Effective communication through Messenger
Difficult questions
Redirection of communication channel to the phone call
10:00-10:30The impact of social media on business development in the veterinary medicine
Target groups – customers of veterinary clinics and how to reach them?
List of the most popular social media and their description
The differences and similarities between social media
11:15-11:45Evaluation on Facebook, „stars”
How to deal with negative comment/review?
Online trolling
Complaints, dealing with a difficult client
10:30-11:00The specificity of blogging – why is it worth it?
What to write about? Topics interesting for the clients of the clinic
How should the note look like – layout, length, content
11:45-12:00Coffee break
11:00-11:30Coffee break12:00-12:30
Analysis of the effectiveness of current activity
The reach of posts
11:30-12:15Writing of a post for the website/FB fanpage
Individual assistance to the participants
Text editing
The essence of connecting website with FB fanpage
12:30-13:30Instagram – not just for teens
Company’s vs. private profile
What interesting is going on by us?
Instagram Story – what are the benefits?
#hashtags – enhancing the reach, effective communication
Strategies for acquiring new active followers
Support of the activity on Instagram
Explore – is the content interesting for us?
The specificity, statistics
12:15-13:00Making the content of your blog/post attractive, part I – photos
The basics of photography
Cropping and image processing
Size, resolution, white balance, lighting, contrast and filters
13:30-14:30Lunch break
13:00-14:00Lunch break14:30-15:00Revision on photography – shooting and editing on Instagram
The differences in the form of photos on Instagram
Creating your own post on Instagram
The idea of geotagging
An overview of the participants’ posts
14:00-15:00Making the content of your blog/post attractive, part II – video
The basics of recording movies
Processing and editing of the videos
Uploading the video on your own YouTube channel
Use of the link to the video on the website/FB fanpage
15:00-15:30An overview of the interesting cases from Facebook – posts, fanpages
An overview of the activities of the competition – analysis of the cases
Discussion
15:00-15:30Sharing the content on Facebook – when, how, hours of posting etc.
Were the previous activities effective?
What does the competition do?
What is my target market and what content are they interested in?
How can you make the message even more effective?
15:30-16:00An overview of the interesting cases from Instagram – posts, profiles
An overview of the activities of the competition – analysis of the cases
Discussion
15:30-15:45Coffee break16:00-16:15Coffee break
15:45-16:30Infographics – a great way to present data/research etc.
Canva – create your own board – 3 different examples
16:15-16:45Examples of digital influencers in veterinary medicine
Discussion on interesting cases
Optimisation of the content in social media
Which social media to choose and how to connect them together?
16:30-17:00A summary of the day’s work
Additional questions
16:45-17:00A summary of the day’s work
Additional questions
Workshop agenda, vol. II

In progress.

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Next workshop on 12-13th May 2018

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Our lecturers

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Veterinary surgeon and social media enthusiast. She has international experience gained on five continents. Runs the most popular personal veterinary Instagram account @vetnolimits in Poland.

Natalia Strokowska DVM MRCVS

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Sociologist and digital marketing specialist. For years he has been monitoring and analyzing traffic and behavior in the Internet. He works with American startups, creates analysis for them, advises how to be visible in the web and reach more customers.

Wojciech Perchuć